Day 10: Smash
Smash is a brand of Instant mashed potatoes in the United Kingdom.
It was launched in the United Kingdom in the 1960s by Cadbury, which was primarily a manufacturer of confectionery at the time. Smash was reasonably successful.
However, it was not until 1974 that Smash became popular in the convenience food market after Cadbury launched an advertising campaign featuring the Smash Martians, a family of Martian robots who would watch humans preparing mashed potato the traditional way on television instead of using potato granules, and laugh at them.
The adverts of 1970s and the catchphrase, ‘for mash get Smash', were voted television advert of the century by the trade magazine Campaign.
The adverts featured the Smash Martians chortling as they heard how the "Earth people" peeled their own potatoes, "boiled them for 20 of their minutes" then "smashed them all to bits" - instead of using Smash instant mash.
Smash continues to be popular in the UK, selling 140 million servings a year.
Today’s variety - Kestrel (2nd early)
A Scottish variety introduced in 1992, a good exhibition potato because of its consistency size and colour.
Attractive smooth skins and violet eyes.
A decent all-rounder. Semi- waxy, good roasts and chips with an ‘old-fashioned’ taste.
About my January Potato Journey
I am trying to build up my horticulture knowledge, all views are my own and are intended to be in a positive spirit.
I am a member of Nottingham Organic Gardeners (NOGs)
The daily posts are hoped to feature varieties which are likely to be part of Nottingham Organic Gardeners’ Potato Day and some fun potato trivia.
Also to be my celebration of the potato and Nottingham Organic Gardeners Potato Day.
More information at
http://nottinghamorganicgardeners.com/potato-day-info
The text below is from the Nottingham Organic Gardeners’
“DUE TO LOCKDOWN ANNOUNCEMENT..
We are still definitely planning to bring potato day to you in some manner!
We have placed the order for the potatoes!
When we have them delivered and how we will get them to you will be planned soon!"